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Feedback Branding

For my thesis assignment, I was tasked with designing a solution that would help solve an issue; I wanted to tackle a pressing problem in Toronto, Ontario, Canada. Homelessness remains a challenge in Toronto and while I can't provide anyone with a home, everyone deserves a decent meal to help them get through hardships.


In Asian culture, the act of cooking or giving food is a sign of care and appreciation.

My way of giving back to the community was by designing this rewards program and everything that went with it. I'd like to introduce to you Feedback, a campaign created to feed those in need. Feedback is an app similar to Uber Eats and DoorDash but you'd be able to purchase a meal for someone in need and get rewards in return for doing so! 






Read more in-depth about the campaign and its creation here.


Project Type:





Artboard 1.png

Check out what else was designed for this project!

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